Shark Communications’ Web, SEO, & PR Powers Eastern Funding – a Leading NYC-based Laundry Business Financing Company.

Shark Communications, an integrated branding and digital marketing agency based in Burlington, Vermont, has launched a newly-designed website, online marketing program, logo and graphics system for Eastern Funding New York, Ny. Founded in 1997 by commercial banking and lending veteran, Michael Fanger, Eastern Funding is one of the country's leading commercial financing companies with a special focus on the laundry business, coin laundry, convenience store, and dry cleaning industry.  

Shark Creative Director, Peter Jacobs noted "The Eastern Funding story is really built around CEO Michael Fanger's focus to deliver the right financing solutions, build strong customer relationships - especially in the laundry business - and ultimately support the business and financial success of his customers. There's a company-wide commitment to excellence that prevails at Eastern, which Shark felt needed to be more evident and recognizable in Eastern's marketing communications."

The new Eastern Funding website was designed on a state-of-the-art content management system featuring a wide range of advantages and features that will help Shark integrate it with the agency's search engine marketing (SEM), mobile marketing, and digital PR services. 

Headquartered in New York City, Eastern Funding has facilitated loans of more then $500 million for the laundry business, convenience stores, and small business. More information about Eastern Funding is available at easternfunding.com. 

Shark Communications develops engaging and influential marketing in traditional media and digital communications, including search, social, web, mobile, PR, and more. More about Shark and Eastern Funding's marketing can be viewed on the agency's website sharkcomm.com and blog blog.sharkcomm.com.

Shark's Web PR, Press Release Distribution and SEO Copywriting.

     Shark PR - a Web PR and press release distribution service.

For the past 100 years companies and organizations have all written their press releases in the same way - for journalists. Today, people and - those same journalists now receive their news and information through a variety of online channels including blogs, social media sites, RSS feeds and more. Our Web PR and online press release distribution service optimizes and syndicates articles and news for maximum search engine visibility. By incorporating the he skills of both an SEO company and a Public Relations firm we create, edit, optimize and syndicate news, articles and press release that drive traffic back to a specific page on your website. For small companies and organizations, Digital PR is an economical and efficient online marketing tactic that provides a boost for organic search results and delivers new visitors to your website. With an optimized press release you can quickly get top ten results in Yahoo! News, Google News, MSN, and hundreds of other News websites across the Internet. Shark Web PR empowers you to:

• Reach millions of Internet users directly
• Create quality inbound links to your website
• Improve search engine rankings of your website
• Be visible to journalists researching a story
• Enhance your brand image online

You can learn more about search engine optimization, with our SEO Guide.

Contact us to learn more or to take advantage of our low-cost and highly effective web pr and press release distribution service.

View recent releases at our Newsroom >>

Hospitality, Hotel and Resort Social Media Marketing.

Mar 26, 2009 14:18 ET

Hotel Marketing, Social Media and Online Advertising Plan Developed by Shark Communications for The Woodstock Inn.

BURLINGTON, VT--(Marketwire - March 26, 2009) - Bringing social media, landing pages and online marketing to The Woodstock Inn's hotel marketing by Burlington, Vermont agency Shark Communications represents a marketing model increasingly being embraced by the Travel and Hospitality industry. Shark's mix of market positioning, branding and online and social media marketing is a dramatic shift from traditional hotel marketing programs that appropriate expenditures to different media without an integrated strategy.

Located in Woodstock, Vermont, which has been called "...one of America's prettiest towns," The Woodstock Inn's marketing (managed by Shark), now relies more heavily on the use of online media -- especially landing pages for the hotel's customer acquisition. The landing pages Shark develops for the Inn & Resort generally consist of simplified, organized special offers and packages that are placed on a well-optimized, single web page that then links directly to a booking engine or the Inn's central web site. Landing pages can generally be deployed relatively quickly with visitor traffic cultivated through online advertising, Search Engine Marketing, and optimized PR. To deepen and extend customer relationships, an online loyalty program linked to a branded hotel social media web site was created by Shark, which the agency then markets through popular social media sites such as Facebook and Twitter.

Despite current economic conditions, the Inn continues to realize positive results from its marketing initiatives, has recently opened a new, upscale restaurant, The Red Rooster, and is looking forward to the expected 2010 opening of a new, on-site spa. The Inn's most recent landing page can be viewed at www.woodstockfamilyvacation.com.

To learn more about Shark's hotel marketing and social media marketing visit http://sharknewmedia.com/travel, or to see the latest work from Vermont Marketing agency, Shark Communications, contact Peter Jacobs or visit the agency's Vermont marketing blog at http://blog.sharkcomm.com

Shark Wins Telly Award

BURLINGTON, VT - Shark, a leading advertising and interactive agency has been honored with a 2003 Telly Award for a recent self-promotional TV spot produced by the agency. The spot, titled "15 Seconds of Brain", features an inside view of the two different hemispheres of a brain - one side being marketing and the other technology, a concept that underlines Shark's integrated creative and technology services. The spot includes the work of award-winning, Montreal-based animator/illustrator Maz, sound design by Fred Maloney/SonaLab and was written and directed by Shark Creative Director, Peter Jacobs. The Telly Awards, one of the most sought-after awards in the industry, is a national competition honoring outstanding non-network television commercials and programs, as well as non-broadcast video and film productions.

Shark Gets Creative Recognition and Ink in Worldwide Design Publication - Creativity 34.

BURLINGTON, VT – Recent print advertising by Shark Communications for the State of Vermont's Captive Insurance division has been selected to be included in the upcoming Creativity Annual, a showcase of outstanding advertising and design from around the world. Selected from thousands of entries from within the United States and more than 40 countries worldwide, Shark's work for the state's insurance division will be featured in this year’s 400-page, full-color, hard bound edition that is used as a reference for colleges, universities, and design schools, as well as advertising and design agencies around the world. The winning ad, titled “Gold Standard,” was the first in a series created to communicate Vermont’s leading position in the captive insurance industry. The ad features a golden sunset behind Vermont’s mountains with the headline, “In the World of Captive Insurance Domiciles, There Really is a Gold Standard.” Shark Creative Director Peter Jacobs wrote and created the ad along with design and production from Shark Art Directors Faith Livak and Rick Brokaw. More about the awards competition can be found at www.CreativityAnnual.com.

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Posted on Thursday, November 11, 2004 at 12:34PM by