YOWSER! SHARK DELIVERS A 71% INCREASE IN WEB BOOKINGS FOR THE WOODSTOCK INN & RESORT WITH A REDESIGNED WEBSITE

Burlington, VT - Shark Communications, an integrated branding, marketing, search, and web development company, boosted web-based bookings for The Woodstock Inn & Resort, Woodstock, Vermont by slightly more than 71% over the previous quarter with the launch of a new website for The Inn. The new website, which went live in late December 2009, features a completely redesigned brand interface, improved architecture and navigation, a more powerful and modular web technology platform, and a strategically integrated booking engine. During the website redevelopment process, Shark also migrated onto the main website several freestanding, landing pages which the agency employed as online customer acquisition tools for The Inn. The new website and landing pages are supported by Shark's integrated online marketing program which includes Search Engine Marketing, Digital Public Relations, Social Media Marketing, a loyalty-based customer relationship management program, and more. Shark has also added a new, successful email marketing program that integrates outbound promotions-based email with optimized destination pages on the website.
Visit www.woodstockinn.com to learn more about The Woodstock Inn & Resort.