With contruction well on its way for what could prove to be one of New England's premier spa and resort destinations, Shark has been developing the spa's branding in coordination with the innovative design approach being taken by NY Architects Asfour Guzy. We've avoided the overused Bamboo leaf, and now have a logo that is disitinct and yet integrated with the Woodstock Inn & Resort's brand architecture put in place by Shark over the past two years.