Shark Optimizes Captive Insurance Marketing for State of Vermont With Integrated Web Development, SEO, and Search Marketing.

From Moneywatch.com - BURLINGTON, VT--(Marketwire - 11/08/10) - Shark Communications, a leading advertising, design, and interactive marketing agency, has recently completed new website optimization strategies and upgrades for the State of Vermont's captive insurance website at www.vermontcaptive.com.

The website was developed by Shark in 2009 following the agency's creation of "The Gold Standard of Captive Domiciles," a brand advertising campaign reaffirming Vermont's leading position in the U.S. captive insurance marketplace.

Vermont Captive Insurance is now the largest captive insurance domicile in the United States and the third largest in the world with nearly 30 years of experience in the industry. "While reports show limited activity in the captive sector, Vermont is bucking the trend with a strong first half of the year and it is very encouraging that interest continues to be robust," Dan Towle, Director of Financial Services for the Vermont Agency of Commerce & Community Development, said.

By integrating SEO copywriting, keyword research, new information architecture and more, Shark developed the site's enhancements to better coordinate with existing online marketing and social media content currently handled by the agency. "Our on-site optimization work for VermontCaptive.com is not a stand-alone effort, but carefully coordinates with consistent keyword usage across search marketing, optimized press releases, and social media profiles we manage. Balancing on-site with off-site optimization can boost click-though and lower costs," said Shark Creative Director, Peter Jacobs.

Shark Communications develops engaging and influential marketing in traditional media and digital communications, including search, social, web, mobile, PR and more. More about Shark and Vermont Captive Insurance marketing can be view on the agency's website sharkcomm.com and blog.sharkcomm.com.