Online Identity and Social Profile Management from Shark.
Wednesday, January 12, 2011 at 8:20AM 
Online identity management is growing in importance. Customers are now able to use a variety of websites to interact with and make “visible” comments on both companies and individuals. As social media and profile-based websites proliferate, and as the Internet becomes more interactive, controlling content is key to controlling your online identity. Our Social Profile Management program strategically develops content that is organized, optimized, and directly relevant to the brand identity of a company, organization or person. This content is then posted onto high authority websites throughout the Internet.
Some key benefits include:
Improved Search Engine Optimization (SEO) - builds links to your website from well-optimized, "high authority" websites.
Secures key websites on your behalf - and provides valuable insurance against potential malicious "hijacking" of your identity by outside parties.
Ensures a consistent online presence - so search engines deliver a consistent and positive validation of you, your management team or company.
Our basic service is not about tweeting, blogging, posting status updates, or engaging in online rebuttals and social networking. Quite honestly, it is a "cover-your butt" strategy that Shark executes on behalf of it's clients with an integrated, keyword-based, content management program.
For additional reading on Reputation Management - some handy links:
Wikipedia
http://en.wikipedia.org/wiki/Online_reputation_management
Huffington Post
http://www.huffingtonpost.com/jeff-bennett/post_1558_b_807620.html?ir=Business
Search Engine Land
http://searchengineland.com/reputation-conversations-start-with-search-results-60462
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