(Yoga people and those with a bad back, listen up)
First, we changed the name from multi-syllabic something or another to the contemporary and minimalist: QOR360. Next, we advocated for a clean design aesthetic across both product design and brand image. After a logo that merges the founders interest in aligned vertebrae, the company's proprietary "rocker" technology, and yes, the i Ching,
Now for the product, and some introductory text...Revolutionary ergonomic seating for a healthy and strong back. Created by a team of doctors and furniture designers, and inspired by the bodywork traditions of yoga, aikido, Feldenkrais, and Alexander technique, the QOR360 allows you to sit in an active and playful manner that gently aligns and realigns your spine. By allowing your pelvis to move and flex naturally, while extending and rotating in all 360 degrees, the QOR360 frees your spine to adopt its natural, and more perfect posture.
Following a Boston-shoot last month, post production on a new BankRI television commercial moved to Montreal for editing, sound, color and more. With approval confirmed, and the media buy in place, a big thanks and Chapeau!! to all of the talented and helpful people at Mels. Well known for their recent and beautiful work on Adele's "Hello" video, I want to thank, in no particular order: Cecile Morel, Catherine Grenier, Anne-Catherine Busson, le mixeur, Martin Boisselle, le monteur incroyable, Claude Antoine, et Jerome Cloutier.
The spot in its final form is sophisticated, smart and should prove to be a strong foundation for BankRI's overall corporate identity. In fact, the bank's marketing department led my Mr. Steven Parente initiated a more extensive and integrated, Commercial Banking campaign in print and digital based on the TV spot's imagery.
That would be Peter Jacobs, of course, and the position is for an Account Manager with marketing skills, diligence, a sense of humor, and a strong backbone. email Pete directly with questions, resumes, your credentials and more: email@example.com
Some shots from a shoot. We were very fortunate to find talented employees to stand in as actors and grab footage in Boston for upcoming broadcast projects. Big thanks and hats off to the actors - Elise Corbett, Katie Morrow, Dericka Gomes, James Burns, Luis Encarnacion, Adam Matteo, who did a great job!
Brokaw flys the bird.
The “Jack” Tee.
He walked tall among the giants of American Advertising.
An original member of Madison Avenue’s Creative Revolution
and global marketing man for Revlon, at Shark
he was simply known as “The Oracle.”
And yet, despite succumbing to life in a wheelchair,
Jack rolled into meetings with a passion for creativity
and a commitment to put principles before profit.
Which left those around him to see a man who stood strong,
and enduringly, with both feet on the ground.
Jack Benoze, 1931-2015
It's one of the leading educational conferences in the Captive Insurance Industry held each year by USA Risk Group. As you can see, this year is number eleven.
Recently seen on stage at The Spot, Providence, Rhode Island...
Brady/Callahan is a small, Springfield, Vermont law firm with big time brand marketing and a beautiful web interface. Here's a new digital ad concept slated for 2016.
Still exploratory, but here are a few images from new work that builds on Acquisio's powerful, world-class digital marketing technology- including the fastest optimization algorithm on the market. So, hit the information superhighway (Al Gore's words) and Go Like Hell.
Brookline Bank (BRKL) reports strong 3rd quarter earnings, Wall Street loves it, and great timing with our new "Momentum" business ad.
Nothing momentous, just a slow refinement of the company's homepage and overall brand strategy.
Here's a trio of brand ads (that we forgot to post) for the laundry financing industry from New York City-based Eastern Funding.