MIX: Strategy, Branding, Digital, garnish with Creative Twist.

shark_communications_digital_marketing
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peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Branding a cool, new Vermont Startup.

(Yoga people and those with a bad back, listen up)

First, we changed the name from multi-syllabic something or another to the contemporary and minimalist: QOR360. Next, we advocated for a clean design aesthetic across both product design and brand image. After a logo that merges the founders interest in aligned vertebrae, the company's proprietary "rocker" technology, and yes, the i Ching,  

Vermont_branding_agency_jpeg.

Now for the product, and some introductory text...Revolutionary ergonomic seating for a healthy and strong back. Created by a team of doctors and furniture designers, and inspired by the bodywork traditions of yoga, aikido, Feldenkrais, and Alexander technique, the QOR360 allows you to sit in an active and playful manner that gently aligns and realigns your spine. By allowing your pelvis to move and flex naturally, while extending and rotating in all 360 degrees, the QOR360 frees your spine to adopt its natural, and more perfect posture. 

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peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Making it happen at Mels: New Bank Rhode Island TV spot slated for late April launch.

Following a Boston-shoot last month, post production on a new BankRI television commercial moved to Montreal for editing, sound, color and more. With approval confirmed, and the media buy in place, a big thanks and Chapeau!! to all of the talented and helpful people at Mels. Well known for their recent and beautiful work on Adele's "Hello" video, I want to thank,  in no particular order: Cecile Morel, Catherine Grenier, Anne-Catherine Busson, le mixeur, Martin Boisselle, le monteur incroyable,  Claude Antoine, et Jerome Cloutier. 

The spot in its final form is sophisticated, smart and should prove to be a strong foundation for BankRI's overall corporate identity. In fact, the bank's marketing department led my Mr. Steven Parente initiated a more extensive and integrated, Commercial Banking campaign in print and digital based on the TV spot's imagery. 

Jerome Cloutier's work on Adele's 'Hello" Video

Jerome Cloutier's work on Adele's 'Hello" Video

At work with Adele's Montreal et bien connu colorist, Jerome Cloutier 

At work with Adele's Montreal et bien connu colorist, Jerome Cloutier 

1 Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Our CREATIVE DIRECTOR IS IN SERIOUS NEED OF PROFESSIONAL HELP.

That would be Peter Jacobs, of course, and the position is for an Account Manager with marketing skills, diligence, a sense of humor, and a strong backbone.  email Pete directly with questions, resumes, your credentials and more:  pete@sharkcomm.com  

 

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peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Shark Shoots new commercial in Boston. Shark AE (and model) Katie Morrow on set.

Some shots from a shoot. We were very fortunate to find talented employees to stand in as actors and grab footage in Boston for upcoming broadcast projects. Big thanks and hats off to the actors - Elise Corbett, Katie Morrow, Dericka Gomes, James Burns, Luis Encarnacion, Adam Matteo, who did a great job! 

Katie Morrow 

Elise Corbett

Dericka Gomes

Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Some of Burlington's original and best ad peeps gather for a mini-reunion.

Brokaw flys the bird.

Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Calling all ex-Sharkies: Old School Reunion, Feb 2, The Whiskey Room, Burlington, VT.

Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Farewell to Boba Fett - aka Cousin Jason Wingreen.

https://twitter.com/BenjaminNJacobs/status/683400328750841856

Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Coming soon, The Jack Tee.

 

The “Jack” Tee.

He walked tall among the giants of American Advertising.
An original member of Madison Avenue’s Creative Revolution
and global marketing man for Revlon, at Shark
he was simply known as “The Oracle.”  
And yet, despite succumbing to life in a wheelchair,
Jack rolled into meetings with a passion for creativity
and a commitment to put principles before profit.
Which left those around him to see a man who stood strong,
and enduringly, with both feet on the ground.

Jack Benoze, 1931-2015

cool_ad_agency_logo
Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

New Design - New Frontiers, for USA Risk Group's 2016 Captive Conference.

It's one of the leading educational conferences in the Captive Insurance Industry held each year by USA Risk Group. As you can see, this year is number eleven.

captive_insurance_marketing_agency
Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Vancouver casting - but Thanksgiving turkey first.

Acclaimed Vancouver acting coach Deb Podowski shows actor Ben Jacobs how to carve a turkey while fellow actors Jeremy Shuetze, Sachin Sachel, and Keith Hunter film the performance.

Ben Jacobs and Debbie Podowski
jeremy Shuetze, Sachin Sachel, Keith Hunter


Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

TK Staples Rockin' a Shark Tee on stage.

Recently seen on stage at The Spot, Providence, Rhode Island...

Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Nous soutenons Paris.

Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

New attorney advertising for Brady/Callahan (that is, once we get rid of the watermark)

Brady/Callahan is a small, Springfield, Vermont law firm with big time brand marketing and a beautiful web interface. Here's a new digital ad concept slated for 2016.


Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Warp speed for the Acquisio Brand.

Still exploratory, but here are a few images from new work that builds on Acquisio's powerful, world-class digital marketing technology- including the fastest optimization algorithm on the market. So, hit the information superhighway (Al Gore's words) and Go Like Hell. 


Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

A quick client-approved ruff for a new bank ad.

Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Momentum from Shark, for Brookline Bank, Boston, MA.

Brookline Bank (BRKL) reports strong 3rd quarter earnings,  Wall Street loves it, and great timing with our new "Momentum" business ad.


Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

A new Acquisio brand ad to update Acquisio.com's brand interface.

Acquisio web agency

Nothing momentous, just a slow refinement of the company's homepage and overall brand strategy.

Acquisio-Shark-communications


Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Hot Java for Home Equity.

Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.

Eastern Funding NYC: Some recent commercial financing ads.

Here's a trio of brand ads (that we forgot to post) for the laundry financing industry from New York City-based Eastern Funding.

commercial_lending_ad
creative_laundry_business_ad
Commercial_banking_ad
Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.