Nothing momentous, just a slow refinement of the company's homepage and overall brand strategy.
Here's a trio of brand ads (that we forgot to post) for the laundry financing industry from New York City-based Eastern Funding.
A new bank promotion for a basic checking account - but targeted to a slightly younger (18 to ?) demographic.
Just some Montreal street cool for the Acquisio 2015 Summit this July. It's timed perfectly with the world famous Osheago Festival Musique et Arts. C'est tout!
Congrats to Alex and Tanya - it was a beautiful evening and elegant wedding in Woodstock, Vt. Alex is now a big time digital ad dude in Southern California and seems to have a growing penchant (just like his former boss) for hand-rolled Cuban cigars. Best of luck from everyone at Shark!
Thanks to Google (and for once, not our keen use of SEO and keyword tactics) Shark's current "Mad Men" vintage ad concept consistently appears alongside Mad Men articles and content.
Here's a trio of creative branch posters designed for BankRI.
Here's a small, but focused Digital bank marketing program for a Shark-branded Boston checking account. Landing page, SEM, and conversions ......
Mobilegeddon is upon us.
From CNN Money: "Google released sweeping changes to its search algorithm on Tuesday, giving mobile-friendly websites a boost on smartphones. In its mobile search results, Google (GOOGL, Tech30) now favors websites that adjust for smaller screens."
Here's an example of a site rentnorthhatley.com that was built in two days and that solves the SEO issue quickly, beautifully, and economically:
Fun, colorful and creative new Home Equity ads for Brookline Bank. Yes, we've been busy as a bee.
The new Brookline Bank website designed by Shark Communications sets the foundation for Brookline Bancorp's other banks to follow. The new website displays elegant, large-scale HTML5 animation that seamlessly scales across desktop, tablet and mobile devices.
The new "Surf Shark Tee" from Shark is heading out to agency clients. It's perfect for all you posers - like Pete.
Prepping the model...
Well it is official, 2015 is here. and as we finished up year-end digital marketing reports we included a short executive brief for our clients. Nothing long winded here: Our Digital To-Dos are short, sweet and give busy clients something to snack on.
2015 DIGITAL TO DOS:
DISPLAY — Display ads are turning out to be the bread & butter and a core metric for SEM campaigns. Display ads enable your business to reach people beyond search pages and, even if they are not clicked, 27% of the time their impression still triggers a follow-up search around that brand.
SOCIAL — Gone are the days when your company could get by without social media. With Google now factoring social content in its organic results, managing your posts, comments, articles, and feeds demands far more attention to the quality of your SEO efforts.
MOBILE — With smart phone displays increasing in size and more people than ever using their mobile phones as their main gateway to search the web, optimizing your website means having a well-designed mobile interface via a mobile app or responsive web design. And don’t forget that your digital ads need mobile targeting as well.
CONTENT — Content marketing is predicted to grow exponentially in 2015. But watch out, because simply pumping out repurposed or low value content can actually be harmful to your brand. Digital press releases are one way to push articles and news quickly across news engines and social media; and when they point back to your website, they work wonders for SEO.
SEO — Updates to the Google algorithm have leveled the playing field and allow high-quality websites to shine. No longer can companies purchase shady back-links or stuff content with keywords in order to increase ranking. In 2015, your business should incorporate fresh content, use of long-tail keywords, quality back-links, and descriptive tagging in order to increase SEO.
Shark account manager, Katie Morrow snapped this shot of Karly Terrio deep in thought as she ponders her next purchase. It's just part of Shark's annual giving to local holiday toy drives.
Social media marketing simplified with Attract, Engage, Convert, Monitor model.
Burlington, VT—Award-winning creative and digital marketing agency, Shark Communications, has published a new, simplified, strategic chart for managing social media.The model is presented in the form of a colorful infographic,created by Shark in response to many of the agency’s executive-level clients looking for a more simplified perspective on social media marketing. By organizing social media initiatives into four key marketing categories: Attract, Engage, Convert, and Monitor. The infographic serves as a simplified visual strategy for managing social media marketing.
In the social media infographic, the Attract phase is defined as the widest part of the social media sales funnel and at this point, the primary goal is to distribute content that’s engaging and connected to your brand. The Engage phase involves messages directed towards people who are actively hunting for a solution. It’s the time to sculpt marketing around your products and services, referring them to dedicated web or landing pages. Convert means turning followers into customers with highly targeted and optimized content and landing pages built around a specific action. And, at the foundation of all social media marketing, there’s the need to Monitor, evaluate, and make adjustments to your next social media initiatives.
As Shark Creative Director, Peter Jacobs, notes, “Digital marketing can be earned, owned, or paid media. With paid media, the goals, overall strategy, and the ROI are often clear and understandable to the client. But with earned — or social — media (and especially client-managed social media marketing), the whole process seems less objective and a bit more ‘shotgun-like’ in approach. We then designed the infographic around some simple, strategic marketing phases so that it’s broad and easily understood.”
Shark Communications is a Burlington, Vermont-based, creative, web, and digital marketing agency founded by award-winning Creative Director, Peter Jacobs. Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital marketing solutions. From award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark’s creative excellence has received widespread recognition for clients in multiple industries. More about Shark Communications can be viewed on the agency's website at http://sharkcomm.com.
2015 is right around the corner, is your business ready to make the transition into social media marketing? This may seem like a daunting task, but Shark Communications is here to help.
Think of this infographic from Shark as Social Media Marketing Simplified, it is an easy to follow guide that provides a clear path that your company can follow to get the most out of social media. This guide divides social media marketing into four broad and easy to manage stages: attract, engage, convert, monitor. You can download a PDF version here.
USA Risk's Tenth Annual Executive Educational Conference held at The Ballantyne Hotel 2015 is getting a new look from Shark. The integrated logo and tag is below, followed by some exploratory marketing design.
Open the Burlington Free Press today - online or print edition, and you'll find Amy Carst's coffee company with a philanthropic mission featured front and center.